Website: http://inezandvinoodh.com/
Contact:
Agency - TheCollectiveShift
Jae Choi
+1 212 226 1544
contact@thecollectiveshift.com
Inez van Lamsweerde and Vindoodh Matadin have a wide rang of works to discover, their plethora of talents in a variety of styles is impressive to say the least.
Advertising is definitely a strong point for the pair. Today I am going to briefly review their work that contributed to the Valentino F/W 2013 advertising campaign (see images below).
The concept driving this project advances the work from typical advertising to fine art. The correlations presented between the fashion and still life arrangements are very beautiful and dramatic.
As a visual artist, I look at the fashion almost being a product of the inspiration that was derived from the displayed items within the still life arrangement. The colour range and textures have been repeated in the still life to complement each dress. It is almost as if the still life arrangement was the designers the 'visual diary' - displaying the themes and a visual representation of ideas. As most people (particularly westerners) read visual language from left to right, it can then be taken that the clothing is the final creation.
This is a display of a deeper level of thinking on the part of Inez van Lamsweerde and Vindoodh Matadin.
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